BYBROWN FW’18/’19 COLLABO

BYBROWN IS ONE OF THE BRANDS FEATURED IN ‘THE NEXT GREEN TALENTS’, THE SCOUTING PROJECT OF VOGUE ITALIA AND YOOX TO RUN AT THE PALAZZO MORANDO. THE OPENING EVENT WILL BE HELD ON FEBRUARY 22 DURING THE FASHION WEEK IN MILAN, WHILE THE EXHIBITION WILL BE OPEN TO THE PUBLIC FROM 23-24.

DESCRIBE YOUR BRAND IN 5 WORDS, MELANIE BROWN:
5 SEPARATE WORDS: SMART, SENSUOUS, COMPELLING, ENGINEERED, RAINWEAR.
IN A SENTENCE: “ELEVATING RAINWEAR BEYOND PROTECTION.”

TELL US MORE ABOUT THE COLLECTION YOU WILL SHOWCASE AT THE PALAZZO MORANDO: THE INSPIRATION, THE MATERIALS, THE SILHOUETTES.
MARNIX POSTMA’S PRINTS FORM THE ESSENCE OF THE THEME ‘DUPLICATION’, WHICH RUNS THROUGH THIS COLLECTION. POSTMA’S UNIQUE AND STRIKING WAY OF WORKING WITH PRINT IN MULTIPLE LAYERS CREATES AN INTRICATE PATTERN OF SQUARES AND LINES, GIVING INCREDIBLE DEPTH AND STRUCTURE TO THE COLLECTION’S MATERIALS. INTEGRATING THESE PRINTS WITH THE BYBROWN FORMS ADDS AN EXTRA FRESHNESS TO THE TECHNICAL TAILORING THAT DEFINES THE LABEL. DUPLICATION CONTINUES IN THE COLLECTION WITH COATS BEING DOUBLED UP; A GO-TO COLD WEATHER COAT AND A LIGHT-WEIGHT RAINCOAT ZIP TOGETHER GIVING VERSATILITY TO BOTH ITEMS. COATS ARE ALSO SEEN IN TWO VERSIONS, ONE FOR WOMEN AND ONE GENDERLESS.
DUPLICATION COMES BACK IN A SECONDARY POSTMA PRINT REPRODUCED IN DIFFERENT DIMENSIONS ON STRETCH VISCOSE AND CORDUROY COTTON. THE RAINWEAR VARIESĀ FROM A SHORT, LINED JACKET TO A LONG, SHELL PARKA WITH THE SIGNATURE RAINDRESS REMAINING A MAIN CONTENDER.
THE COLLECTION COLOURS ARE VERIED AND VIBRANT WITH A BASE OF BLACK, NAVY AND MOSS GREEN. AS ALWAYS THE RAINWEAR MATERIAL IS TECHNICAL AS ARE ALL THE FINISHINGS, REINFORCING THE ETHOS OF SMART, TECHNICAL FASHION.